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What Exactly Is Digital Marketing?

There are many categories and subcategories of marketing today that you’re bound to get dizzy trying to learn about it all in one shot. Internet marketing, as an idea, is extremely encompassing. Most people only bother to learn a few ins and outs just enough to how to market alcohol get them by and to get their sites ranked. Part of Internet marketing is digital marketing, an equally confusing aspect.

If you know what this marketing is, then it’s relatively easy to understand. If you don’t know, however, figuring out what qualifies as this can take some getting used to. Odds are you haven’t heard of some of the methods within the digital wheelhouse.

In simple and plain English, the broad category of this type of marketing contains search engine optimization (SEO), banner advertising, pay-per-click advertising (PPC), email, RSS, social networking, blogging, advergaming and other Internet-based digital aspects. Basically, the overwhelming majority of Internet marketing qualifies as digital, but there are a few old marketing tactics online that don’t fall in the category.

Digital marketing is more of a model when taken as a whole. It’s all about the interaction between the marketer and the customer. This interaction can be personal or impersonal, as long as the digital interaction is taking place. It’s also about targeting specific niche markets and demographics with effective advertising that caters to the customer.

One of the most important aspects of digital marketing is the ability to create quantifiable results. What this means, simply, is that the action of marketing should have a measurable reaction of traffic.

 

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